Materials and the importance of authenticity in the TCLF industries
Fantasy qualifiers associated to the term leather, such as apple, mushroom, cactus, or synthetic or vegan, constitute oxymorons and are not conform to regulations in Europe and other markets implementing leather authenticity rules.
Such practices fall into the scope of the EU Unfair Commercial Practices Directive, as they lead to a deception of consumers, as well as brands' or manufacturers's customers.
In Europe, leather and textiles enjoy a regulatory framework.
Learn more about this framework by reading the article on the Skills for Smart TCLF project website
